Join Our Mailing List

ENTER BNPA 2021

Any new beauty, food & beverage, health, household, children or pet product launched after Jan 1, 2020 are eligible for the 2021 Best New Product Awards

PLEASE COMPLETE THE ENTIRE FORM

Company Information
Contact First and Last Name
Product Information
Exact wording as it would appear in all advertising material.
BNPA determines the final category your product competes in.
Note: Approximately 50 words or less. Text should be descriptive and not "commercial" i.e. no cliché marketing words. BNPA reserves the right to edit your description if the description is too long or too commercial.
Only products launched after Jan 1, 2020 are eligible
Food & Beverage Product
Health, Beauty, Personal Care or Children’s Product
Household or Pet Product
Food & Beverage Product
Health, Beauty, Personal Care or Children’s Product
Household or Pet Product

Please provide a front facing pack shot with no background for 1 hero sku (300dpi jpg, eps, vector or AI Workable file) 20MB SIZE LIMIT.
BECOME A NOMINEE

New & innovative CPG products are eligible to register with in the Beauty, Food & Beverage, Health & Personal Care, Household, Kids & Pet categories launched after January 1, 2020.


Nominees:

Entrance Fee: $5,000
SUPER EARLY BIRD FEE IF YOU ENTER BEFORE MAY 3, 2020!

  • Opportunity to be included in the National PR program, including TV morning shows
  • Product Placement on the Shopper Army Best New Product Awards Nominees Shopping Guide! (if listed on Well.ca, SDM, or any other retailers we host)
  • NEW! We can support your new product as early as ONE WEEK upon entry:
    • Your new product featured on home page of ShopperArmy.ca
    • Social post including your product and drive to purchase if available online
    • Inclusion in e-blast to our database of over 50,000 shoppers

Add-ons: (contact for more information)

  • Verified Product Purchasers via the Shopper Army Platform
    • Real-time dashboard with relevant KPIS to support marketing claims and recent Ratings & Reviews
    • Ratings & Reviews that can syndicated to relevant e-commerce sites or via the BazaarVoice Network

Winners:

Winners Fee: $10,500

  • License for logo use on all platforms (print, e-commerce, social media, online, TV, etc.)
  • Inclusion in the national PR program, including TV morning shows
  • Product Placement on the Shopper Army 2021 Best New Product Awards Winners Shopping Guide (if listed on Well.ca, SDM, or any other retailers we host)
  • E-blast to consumer database of over 45,000 Canadian Shoppers announcing the winners
  • Inclusion on a social media campaign targeting profiled consumers driving to shopping guide on ShopperArmy.ca
    • Custom tile featuring your winning product
    • Minimum of 100,000 impressions
    • Product will be listed on a landing page with a description of your product and why consumers loved it

Add-ons: (contact for more information)

  • Sponsored Product Cash Back Bonus on ShopperArmy.ca