The Best New Product Award 2012 Winners

Over 63,000 consumers participated in an independent research study to select the 67 best new products.

2012 Health and Beauty Products Winners

Category Product
Baby Care Johnson’s Natural Kids 3-in-1 Shampoo, Conditioner & Body Wash
(Best in Health and Beauty)
Acne Treatment Neutrogena Oil Free Acne Wash
Anti-Aging Moisturizer Olay Regenerist Wrinkle Revolution Complex moisturizer
Anti-Aging Treatment Olay Total Effects Line & Dark Circle Minimizing Brush
Body Lotion Olay Total Effects 7-in-1 Advanced Anti-Aging body lotion
Body Wash Olay Silk Whimsy Moisturizing body wash
Conditioner Pantene Color Hair Solutions Color Preserve Shine conditioner
Eye Shadow Almay Intense i-Color Smoky-i eye shadow
Facial Cleanser Pond's Morning Refresh Wet Cleansing Towelettes
Facial Moisturizer Neutrogena Healthy Defense liquid moisturizer SPF 50 with Helioplex
Feminine Care Vagisil feminine wash
Foundation L'Oreal Paris Visible Lift Smooth Absolute foundation
Hair Color Garnier HerbaShine Color Creme hair color
Hair Styling L'Oreal Paris EverSleek Frizz Taming Crème serum
Kid's Oral Care Aquafresh Training toothpaste
Lipstick (Department Store) Bobbi Brown Heather Pink Rich Lip Color lipstick
Lipstick (Drugstore) L'Oreal Paris Infallible Le Rouge lipstick
Mascara L'Oreal Voluminous Million Lashes mascara
Men's Antiperspirant Gillette Odor Shield antiperspirant/deodorant
Men's Body Wash Gillette Odor Shield body wash
Men's Shave Gel Gillette Fusion ProGlide Irritation Defense shave gel
Men's Skin Care Gillette Fusion ProGlide Irritation Defense Soothing moisturizer
Mouthwash Listerine Total Care Plus Whitening mouthwash
Nail Polish OPI Lucerne-tainly Look Marvellous nail polish
Night Cream Olay Regenerist Night Resurfacing Elixir night cream
Shampoo Pantene Fine Hair Solutions Flat to Volume shampoo
Teeth Whitener Crest 3D White 2 Hour Express Whitestrips teeth whitener
Toothbrush Oral B Cross Action Pro-Health toothbrush
Toothpaste Crest 3D White Vivid toothpaste
Topical Pain Relief Salonpas Pain Relief patch
Women's Antiperspirant Dove Ultimate Go Sleeveless antiperspirant/deodorant
Women's Razor Venus ProSkin MoistureRich razor

2012 Food & Beverage Winners

Category Product
Cheese Sargento Natural Blends Cheddar
(Best in Food & Beverage)
Baking Mix Duncan Hines 100% Whole Grain Blueberry Streusel muffin mix
Beverage Hint Fizz
Breakfast Bellatoria Sunday Brunch pizza
Cereal Cinnamon Burst Cheerios cereal
Chips Food Should Taste Good chips
Chocolate Skinny Cow Dreamy Clusters chocolate
Coffee Creamer International Delight Inspirations Breve Creme coffee creamer
Cookie Bear Naked 100% Pure & Natural Soft-Baked Granola cookies
Dairy Egglands Best eggs
Deli Meat Ball Park Deli Style Beef franks
Dessert Temptations by JELL-O desserts
Frozen Food Lean Cuisine Spring Rolls
Gluten Free Betty Crocker Gluten Free Bisquick baking mix
Instant Coffee Starbucks VIA flavored instant coffee
Natural Cereal Kashi GoLean Crisp Toasted Berry Crumble cereal
Orange Juice Minute Maid Pure Squeezed No Pulp 100% orange juice
Pasta Kraft Home-style Macaroni & Cheese Dinner
Pasta Sauce Classico Mushroom Alfredo sauce
Pizza Digiorno Cheese Stuffed Crust pizza
Ready Made Meal Stouffer's Sautés for Two dinners
Sauce Jack Daniel's Master Blend barbecue sauce
Seasoning Grill Mates Brown Sugar Bourbon Marinade
Snack Bar Kashi's TLC Peanutty Dark Chocolate Layered Granola Bars

2012 Household Products Winners

Category Product
Bathroom Cleaner Mr. Clean Magic Eraser bath scrubber with Febreze
(Best in Household)
Air Freshener Glade Cashmere Woods collection air freshener
All Purpose Cleaner Windex Mini concentrated refill pouch
Bath Tissue Quilted Northern Soft & Strong bath tissue
Dish Detergent Cascade ActionPacs Destinations dishwasher detergent
Drain Cleaner Liquid-Plumr® Urgent Clear™
Fabric Softener Purex Complete Crystals fabric softener
Food Container Ziploc VersaGlass containers
Laundry Detergent Tide plus Febreze Freshness Sport detergent
Pet Food Iams Simple & Natural dog food
Stain Remover Oxi-Clean Max Force Gel Stick stain remover