About Us

North America’s #1 Consumer-Voted Awards Program

How it Works

100% Consumer-Voted

No Panels, Juries or Editorial bias. Evaluated exclusively by real consumers.

The Best New Product Awards is North America’s most credible and influential consumer product innovation award. For over 17 years, it has proudly recognized thousands of new products, from hundreds of different manufacturers and categories.

The award is conducted by BrandSpark International, an independent market research firm who works alongside many of the largest consumer goods brands in the world. This means that you can feel confident that your entry will not be subjected to bias because the Best New Product Awards is hosted by a team of professional market researchers.

Winning a Best New Product Award is the ultimate way to stand out in the increasingly crowded and competitive landscape of retail. It provides manufacturers and their agencies with the opportunity to position their product with an effective point of difference.



All new and innovative products in Food & Beverage, Health & Personal Care, Beauty, Household, Pet, Kid and Home Goods categories launched between July 1st of the previous calendar year, and October 15th of the current calendar year are eligible to participate.



All Best New Product Awards Nominees compete in categories which include other new innovative products that fulfill the same consumer need. Each category must contain products from at least 2 manufacturers ensuring that no manufacturer can influence their win. Each product receives a research score based on repurchase intent and concept appeal. This is conducted through the Best New Product Awards online survey of thousands of Canadian shoppers.



Products that score the highest within their categories are given the highly-coveted ‘Best New Product’ title. There is only one winning product per category. 

Product Categories
Consumers Surveyed

Our Partners

BrandSpark® provides the research behind the awards credentials and has access to the underlying data (from both the awards specifically and accompanying Shopper Study) generated over the past 15+ years in both Canada and the U.S.

Shopper Army® has been operating since 2014. Shopper Army’s team of experts helps brands launch new products and excel online. Leverage our engaged shopper community of +250,000 to generate the most trusted incentivized ratings & reviews. Backed by research firm BrandSpark International, we take a data-driven approach. Better targeting = better reviews and actionable consumer insights

Each year leading market research firm, BrandSpark®, surveys tens of thousands of North American Shoppers to determine which brands are trusted the most. This survey is conducted across hundreds of shopping categories that are important to consumers and creates one of the most comprehensive pictures of brand trust available in North America today.

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