The Best New Product Awards is America’s leading consumer-voted new product award. The research is conducted by BrandSpark International , a global independent market research firm that works alongside many of the largest consumer goods brands. Feel confident knowing the Best New Product Award credentials are hosted by a team of leading professional market researchers, ensuring your entry is not subjected to bias.
NORTH AMERICA’S #1 CONSUMER-VOTED
AWARDS PROGRAM
Most recognized by consumers, Most used by brands.
Research conducted by leading market research firm:
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Leading companies enter year after year - leveraging wins for the highest awareness
100% consumer-voted - no panels, juries or editorial biases
Program has proven return on investment for new products and brand awareness
Top Influence
On purchase when tested against other CPG Award logos
Logos tested: Allure Best of Beauty, Best New Product Awards, Chef's Best Awards, ChickAdvisor, Reviewers Choice, GQ Grooming Awards, Good Housekeeping Seal, Men’s Health Grooming Awards, New Beauty Awards, PTPA (Parent Tested, Parent Approved), Product Of The Year
Source: 2022 BrandSpark American Shopper Study
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Process
01
Entry
All new and innovative products in Food & Beverage, Health & Personal Care, Beauty, Household, Pet, Kid and Home Goods categories launched between July 1st of the previous calendar year and October 15th of the current calendar year are eligible to participate. Once a brand enters, they are provided the New Launch logo to use until we announce winners in January 2025.
02
New & Noteworthy Campaign
All entries are supported via our New & Noteworthy campagin! We are the only award that supports ALL entries (not just winners!). All entries are promoted via a hyper-engaged engaged shopper database of over 150,000 consumers, along with social amplification on Instagram & Facebook. Entries are also featured on our New & Noteworthy page on ShopperArmy.com
03
Consumers Vote
Once entries are closed, all Best New Product Awards Nominees compete in categories which include other new innovative products that fulfill the same consumer need. Each category must contain products from at least 2 manufacturers ensuring that no manufacturer can influence their win. Each product receives a research score based on repurchase intent, concept appeal, and superiority. This is conducted through the Best New Product Awards online survey of thousands of Canadian shoppers – in 2024 program, we had over 15,000 consumers participate!
04
Winners PR & Media Campaign
Products that score the highest within their categories are given the highly-coveted ‘Best New Product’ title. There is only one winning product per category.
Winners are announced and promoted through our unmatched PR & Media campaign, across digital, print, TV, & more with over 10 million impressions.
Licensed winners are also entitled to use the Best New Product Award logo on any and all marketing vehicles indeinitely (no logo license expiry).
Our Partners
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Helping your brand reach more consumers through brand trust & innovation:
- Access detailed consumer feedback on your BNPA entry/winner and identify opportunity segments.
- Test your concepts against our extensive database of benchmarks built over 20 years studying new products.
- Benchmark your brand against 10 years of category-specific trust data, including ratings for thousands of brands.
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Let us help you WIN on e-commerce:
- Walmart recommended review supplier – let us help you meet your Walmart scorecard targets
- The highest quality & 5x longer reviews than other services
- Research-first approach = better targeting + better reviews + better insights
- Affordable campaigns start at just $550 per SKU
- Generate valuable consumer feedback & insights for your new products
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The most leveraged trust credential. Your brand could be a winner!
- Trust is a major influencer on purchase decision & consumer loyalty
- The purple seal is proven to boost sales and engagement metrics
- Leveraged by the biggest brands in the country