To be paid only if your product wins
MARKETERS’ #1 CHOICE FOR OVER 23 YEARS
We're Ready To Support Your Products
100% Consumer-voted. No Panels, Juries or Editorial bias. Evaluated exclusively by real consumers.
Nominee Package
- Opportunity to be included in the National PR program including TV morning shows
- Access to a summary of the annual BrandSpark Shopper Study ($5,000 value)
- Use of the New Launch logo until winner’s announcement in January 2027
- ⭐ NEW! Every eligible entry ($50 MSRP or under, 1 sku per entry) now includes 15 authentic consumer ratings & reviews generated by Caddle, syndicated to major Canadian retailers like Walmart, Shoppers Drug Mart, and Real Canadian Superstore — at no additional cost!
Winner’s Package
Generating Upwards of 10M+ Impressions
- Official license to use the Best New Product Awards Winner logo across packaging, print, digital, social media, e-commerce, TV, and more
- Inclusion in the national PR and media campaign, including press releases, influencer outreach, CHCH, and Global Morning Show coverage
- Winner feature on Chatelaine.com
- Winner feature in Grocery Business to showcase your win to retailers and the trade industry
- Winner promotion on the Flipp app
- Winner promotion on TikTok
- Winner billboard feature across the Global Television Network
- Featured placement in the Walmart online winner gallery on Walmart.ca
- Beauty category only: Feature on The Kit website, newsletter, and social media channels