To be paid only if your product wins
MARKETERS’ #1 CHOICE FOR OVER 24 YEARS
We're Ready To Support Your Products
100% Consumer-voted. No Panels, Juries or Editorial bias. Evaluated exclusively by real consumers.
Nominee Package
- Opportunity to be included in the National PR program including TV morning shows
- Inclusion in an e-blast to our shopper database of over 200,000 announcing entrants
- Access to a summary of the annual BrandSpark Shopper Study ($2,500 value)
- Use of the New Launch logo until winner’s announcement in January 2026
- We support your new product on Shopper Army’s New & Noteworthy page:
- Product tile on Homepage
- Exposure on Social Media channels
- Social ad campaign driving to Nominees Spotlight on New & Noteworthy
Winner’s Package
Generating Upwards of 10M+ Impressions
- License for logo use on all platforms (print, e-commerce, social media, online, TV, etc)
- Inclusion in the national PR program including press releases, CHCH, Global Morning Show, and influencer outreach
- Product placement on the Shopper Army / Best New Product Awards Winner’s Gallery
- Chatelaine feature – all winners
- Grocery Business feature – announce your win to trade!
- Flipp – winners will be promoted on the App
- TikTok – winners will be promoted on the TikTok platform
- Global TV Network – each winner will be featured on a billboard on the Global Network
- Walmart – winners featured on Walmart.ca winner gallery
- *Beauty category only* – feature on thekit.ca, The Kit newsletter & social media
